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Project Profile

A. Consortium Team

I. Lead Centre

Acharya N G Ranga Agricultural University,

Rajendra Nagar, Hyderabad

1. Consortium Leader

Dr. P. Ragava Reddy
Vice Chancellor
ANGRAU, Hyderabad

2. Consortium Principal Investigator

Dr. A. Sharada Devi, Prof. & Univ. Head,
Dept. of Apparel & Textiles
College of Home Science, Hyderabad

3. Associate CPIs

Dr. P. Amala Kumari, Associate Professor,
Dept of ECM, College of Home Science, Hyderabad

Dr. G.P. Sunandini, Sr. Scientist (Ag. Econ)

Administrative office, ANGRAU, Hyderabad

4. Other Investigators

Dr. Prabakar, Sr. Scientist (Agronomy)
ARS, Utukoor, Cuddapa Dist, A.P

Dr. A. Padma, Sr. Scienstist

II. Partners

Department of Tribal Welfare, Govt. of A.P,
Shyamal Handlooms, Chirala, Prakasham District, A.P

III. Important Associate Partners

Krishi Vigyan Kendra, CTRI, Rajahmundry, E.G Dt, A.P
Commissionrate of Hand Looms, Govt. of A.P
Dept of Consumer Affairs & Civil Supplies, Govt of A.P
Pochampally Handloom Park, Kanumukkala, Nalgonda Dt, A.P
Craft Council of India,A.P Chapter, Begumpet, Hyderabad
Alamwar Exporters, Hyderabad.

B. Duration: 4 years

C. Date of Start: 20-08-2008

D. Total Budget out lay: 345.95 lakhs


Natural dyes are obtained from renewable resources and the application of these dyes contributes to the conservation of the nature. The ban imposed on the usage of synthetic dyes by Germany in 1995 has lead to the reinvention of natural dyes throughout the world. Due to ecological problems encountered with synthetic dye usage, few azo dyes are banned globally creating problems to the industries especially textile industry that produces lot of bright textiles.

The total size of the world market for dyes, pigments and intermediaries is estimated at around US $ 23 billion per year. Dyes and pigments constitute the largest segment with a market size of 1.3 million tonnes and a market value of US $ 16 billion. The vegetable dyes constitute US $ 0.03 billion and is expected to grow in coming years.

Globally, the total import of the natural dyes, which is about 3500 million tons per year, works out to be 0.4% of synthetic dyes. The import of natural dyes to EU countries was 5300 tons per year, which is about 0.53% of synthetic dyes. As per the available data (2002), Europe imports US $ 53 million worth of natural dyes. The major importing countries are Germany (32%), France (17%), Italy (14%), USA (12%) and the U.K. (10%). The largest suppliers are Mexico, Peru, China and India each with about US $ 15 million exports to Europe.

The natural dye industry was nearly vanished towards the middle of 19th Century and since then it is practiced in few pockets of the selected states in the country. As per the reports, there are around 6500 artisans (mostly village artisans & tribal people) who are practicing this trade today against as high as 3 lakhs artisans in middle of 19th Century. Most of the artisans have left this traditional work because of non-availability of sufficient work and uneconomical financial returns owing to the introduction of synthetic dyes. Consequently the expertise once practiced by the artisans is lost due to poor documentation. As per the recent reports, the international demand of vegetable dyed textiles including carpets is envisaged to rise by 33%. India being a hub for various natural dye products, should strive forward to expand and bag the benefit of current situation.

Andhra Pradesh is well known for printed fabrics with natural dyes. Around 12,50,000 meters of cloth per annum is made in natural dyes. The production is unorganized and there are no manufacturers that supply large quantities of natural dyed and printed textiles. The major gaps found in this production to consumption value chain are improper management of natural dye sources, poor adopted technology, lack of commercial availability of natural dyes and its products, limited awareness levels amongst different end user segments, lack of standards for quality and eco-friendly certification of Natural dyes.

To address these gaps and to establish a feasible model, the project on Value Chain in Natural Dyes' is emerged.


1. To Standardize eco-friendly cost effective natural dye production and processing technologies
2. To develop entrepreneurial skills of stake holders in natural dye value chain.
3. To establish small scale pilot plants to promote natural dye value chain.
4. To ensure additional employment and income, through national and international market networking in the field of textiles, handicrafts and surface paints
5. To develop quality parameters for natural dye enduse products for international market

Target Products :

Natural dye concentrates
Bio waste products (dry flower crafts, compost, brickets etc.,)
Natural dye endues products
- Textiles & Apparels
- eco- colour powders
- Handi crafts with mesta & banana fibre
- eco-paints (idols, pots, interiors, wooden dolls etc.,)

Project Location and Jurisdiction :
The coordinating centre for the Project is situated in the Department of Apparel & Textiles, College of Home Science, Acharya N.G. Ranga Agricultural University, Hyderabad. The consortium partners are located in Chirala, Weaver's belt, Prakasam district and Rampachodaaram, Tribal belt, East Godavari district. The organic raw material is available in the forest belt in abundance which will be utilized for the project. The contiguous region between the districts of Krishna, Prakasam, Godavari and Srikakulam districts is chosen for HRD activities through KVKs and NGOs. Cultivation of Indigo will be revived in the Kadapa district through ANGRAU network.

Target Location of the Project :


List of Innovations

  • Production and post harvest management practices for indigo, bixa and marigold
  • Ready to use viable processing technologies for extraction of natural dyes
  • Recycling of crop waste and by-products
  • Spectrum of eco-friendly shades on textiles, handicrafts and surface coatings
  • Enhanced dye absorption through enzyme pre-treatment
  • Enterprises with diversified products in textile, handicraft and surface coatings.
  • PPP model for promotion of natural dye product supply chain
  • Quality parameters for certification of natural dye end use products
  • Innovative market approaches -Electronic catalogue of natural dyes, Fashion shows, Kiosks in mega malls



Expected Impact / Benchmarking

  • Availability of 5000 fast natural dye shades for textiles, 50 shades of eco-powders and 50 surface paintings
  • Colour fastness grades of natural dye shades improve from 2 to 3 & above
  • Energy intensive and polluting chemical scouring will be replaced by energy efficient eco-friendly bio-scouring technique
  • 500 enterprises in the value chain
  • Additional income of Rs. 1,000 to 2,000 per month to the participating entrepreneurs of natural dye chain.
  • Five percent of adoption of proven natural dye technologies in cotton and silk handloom sectors of Pochampally, Gadwal, Dharmavaram, Venkatagiri, Mangalagiri, Chirala etc.
  • Reduction in synthetic dye usage by 1%
  • 10% replacement of synthetic dyes in Holi powders
  • 30% replacement of synthetic dye in idol painting
  • 50% replacement of synthetic dyes in mesta and banana handicraft

Details of Subproject Partners and Associates

S.No Team Members Designation & Address
1. Dr. P. Raghava Reddy
Consortium Leader
Dr. A. Sharada Devi
Vice Chancellor, ANGRAU, Rajendranagar, Hyderabad Prof & Head, Department of Apparel & Textiles, College of Home Science, Hyderabad
2. Smt. Yogitha Rana, IAS
Consortium Partner
Project Officer, ITDA, Rampachodavaram,
East Godavari Dist, A.P
3. Sri. V. Subba Rao
Consortium Partner
Proprietor, Shyamal Handlooms, Chirala, Prakasam Dist, A.P

Consortium Advisory Committee (CAC) constitution

S. No. Name Designation in CAC
1. Dr V. Subramaniam
Professor, Jaya Engineering College, Chennai
2. Dr Padma S. Vankar
Professor, Textile Technology, IIT, Kharagpur
3. Dr. Mohammad S. Rahman
Scientist, ATIRA
4. Mr. Ramesh
Advisor for tribal cutivation
5. Mr. Kopra Chari
Handloom park,
Pochampally, R.R.Dt
6. Sri.P. Pitchi Reddy
Progressive Farmer
7. Mrs LalithaPrasad
Handicrft development in A P
8. Mrs. V. Sandhya Rohini,
Artisan, Himayat Nagar, Hyderabad
9. Dr. J. P. Mittal
National Coordinator (Component-2)
Ex-officio Member
10. Dr. P Raghava Reddy
CL & VC, ANGRAU, Hyderabad
Ex-officio Member
11. Dr. A. Sharada Devi
CPI, ANGRAU, Hyderabad
Ex-officio Member- Secretary

Consortium Implementation Committee (CIC) Constitution

S. No. Name Designation in CIC
1. Dr. P Raghava Reddy
CL & VC, ANGRAU, Hyderabad
2. Project Director
ITDA, Rampachodavaram, E.G. District, A.P.
3. Sri.U. Subba Rao, Proprietor, Shyamal Handlooms, Prakasham Dt, A.P Member
4. Dr. A. Sharada Devi CPI, ANGRAU, Hyderabad Member

Consortium Monitoring Committee (CMU) Constitution

S. No. Name Designation in CMC
1. Dr. A. Sharada Devi CPI, ANGRAU, Hyderabad Chairman
2. Dr. P. Amala Kumari,
Assoc. Professor
Dept. Of E&CM, College of Home Science, Hyderabad
3. Dr. G.P. Sunanadini, Sr. Scientist, Directorate of Research, ANGRAU Member