Director of Extension

Dr. GENIKALA SIVANARAYANA
Director of Extension(i/c)
Email ID : directorextension@angrau.ac.in
Phone : 0863-2347004

Brief Profile of Dr. GENIKALA SIVANARAYANA

Expertise in Agricultural Extension Research, Training and Teaching

Notable contributions :

Establishment of Farmers Call Centre at ANGRAU Guided PG, Ph.D. students.

Instrumental in preparation of interview schedules for university level extension research studies.

Resource person for PGDAEM courses organized by SAMETI, Andhra Pradesh.

Expert member for Reliance foundation services.

Resource person for DAESI programme.

Expert member for ASRB paper setting.

Research Interests

ICTs, Communication, Training, TOT, ITKs, Extension and Rural development programmes, Research methodology, Communication behaviour, Adoption and Diffusion, Development communication, Organizational development, Impact Studies, Monitoring and evaluation

Professional recognition :

Worked as a Scientist (Agril. Extension) for 3 ½ years at CPCRI (R.S.) ICAR, D.K. Vittal, Karnataka.

Teaching experience for 11 years and taught UG, PG and Ph.D Agricultural Extension courses at Ag. College, Bapatla and Aswaraopet and guided 8 PG and 2 Ph.D students.

Field extension experience for 14 years in various capacities viz., Scientist (TOT), SMS (Extension), Co-ordinator of DAATTCs, Warangal, Ongole and Guntur districts, Programme Co-ordinator of Dr K.L. Rao KVK, Garikapadu, Extension specialist at RARS, Lam, PAIO at AI&CC, technical officer at DE office etc.,

Research publications :

International /National Journals: 108

Conference proceedings: 5

Books and Book chapters: 3

Technical bulletins: 4

Popular articles: 150

Awards & Honours :

UGC JRF & SRF at Ph. D level (1991 & 1993) Best Extension Scientist award at University level 2006

Editorial Experience :

Editor, editorial board member and acted as referee for AAJ and JR ANGRAU